BHADOHI, INDIA

unroll a rug that didn't exist last month

choose the size. choose the colours. we knot it by hand on our own looms, and it arrives forty-five days after you approve the colour.

Craft Loop Cumin Rose Wool Rug, Hand-Woven Looped Boucle Texture, Dusty Rose Area Rug 8x10 | Custom Size detail
Craft Loop Fleece Oat Wool Rug, Hand-Knotted High Low Pile, Ivory Brown Textured Area Rug 8x8 | Custom Size detail
Deep Pile  -  Cartograph  -  Umber detail
Deep Pile  -  Tuft  -  Camel detail
why us

we don't source rugs.
we make them.

three co-founders, four workshops, one town. we grew up in bhadohi making rugs — same looms, same families at them, same floors we learned on. we sell straight to you — nobody in between our workshops and yours.

two ways to buy

take one off the shelf,
or have one made.

ready to ship
3 days
warehouse to your door

off the shelf

woven, washed, boxed. already on the shelf.

browse in-stock rugs
made for you
45 days
from the day you approve the colour

any size. any colour.

to the inch, from our dye book. we knot a strike-off first.

open the design tool
from yarn to your floor

how a custom rug gets made

01

we get your design

the size and colours you settled on in the tool come straight to our floor. nothing is lost in translation.

photo — screen of the design tool
02

approve it

we dye the poms and knot a strike-off. the forty days start here.

photo — colour poms & strike-off
03

we knot it

bhadohi. by hand. fourteen to twenty days on the loom, and you watch it move.

photo — hands at the loom
04

it arrives

forty days after you approved the colour. shipped to your door, duties paid.

photo — rug unrolled in a room
your rug, right now order #cb-2418 · updated 6 hours ago
yarn dyed
strike-off approved
on the loom · 40% woven
washing
clipping
finishing
shipped

not an email when it ships. a page you can open at two in the morning.